Chewy Junior started in 2007 in Singapore, after Kevin Ong experimented with a blend of recipes from two different countries and accidentally created the puffs that would shoot the brand to fame. It took him 2 years to adjust the processes and bring the puffs to perfection, which established a special place in a great many Singaporeans’ hearts and bellies. Chewy Junior’s puffs are baked rather than fried, made with only the freshest ingredients and pure dairy products.